We’ve reached the 100-store milestone for U!

Today, we are taking a significant step forward in the transformation of our food network. We have officially reached the symbolic milestone of 100 stores joining the U Cooperative with the opening of our Utile store in Châtillon-sur-Seine (21).

Since the start of this transition, which began in March 2025, 100 of our locations have been reorganized to adopt the Hyper U, Super U, U Express, and Utile brands. The rollout of these different formats demonstrates our commitment to maintaining a structured offering that closely aligns with the needs of the regions and communities where we operate.

Implementing these rebranding efforts presents a major operational and logistical challenge. This result is the product of the hard work and coordination of our teams both in stores and at headquarters. We would like to highlight their dedication, energy, and efficiency in carrying out these changes.

The transition of our U-branded stores isn’t complete yet. See you in September for the final stretch and our last wave of store conversions.